JOICFP has just started a new partnership project with the World Bank. Titled "Making Young People's Voices Heard through Visual Media for Promoting ASRH - application of ICT in building capacity of youth leaders for ASRH advocacy," the project is part of the bank's Population and Reproductive Health Capacity Building Program.

JOICFP was selected as one of the grantees from many applicants, recognizing its expertise in advocacy, ASRH, and ICT for appropriate media tools skills and development.

The one-year project aims to strengthen the capacity of youth leaders for effective development and utilization of multi-format visual media content that can be utilized in their advocacy actions on ASRH, thereby facilitating delivery of their voices and explanation of real situations at the grassroots to policy and decision makers.

The youth leaders will not only acquire skills to input their opinions into clear messages and visual materials, but also the materials will be developed into various media formats, including print materials, and visual materials such as TV spots, to enable a wide range of dissemination and usage both nationally and regionally.

The project will encourage youth initiative and participation, so that visual content developed will become powerful advocacy media tools.

The main theme of the World Development Report 2007 is young people, and this project will contribute directly to advocating ASRH in the South Asia Region.