Since 2002, JOICFP has been the leading organization in Japan supporting the White Ribbon activities, raising awareness of the high maternal and infant mortality rates in developing countries, and funds to support activities to help reduce the rates.

In addition to fund-raising activities such as selling T-shirts and cosmetics, JOICFP benefits from soft drink vending machines where some of the drink purchase price is donated to JOICFP.

On 13th May, at a special Mother’s Day event in Yokohama promoting safe motherhood, JOICFP took the opportunity to further raise awareness among the Japanese public of the present situation of mothers and children in developing countries.The event was endorsed by Lotte Co. Ltd., one of the leading chocolate manufactures in Japan, that agreed to the JOICFP’s concept of the Mother’s Day event.

Japan has one of the lowest maternal and infant mortality rates in the world, and the Japanese public are hardly aware of the realities of the situation in developing countries.

Promoting JOICFP’s activities for White Ribbon is one way to raise awareness and gain support.