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Change! - UNFPA-supported Asia Regional Project "Increasing Male Involvement for RH
through Effective BCC Strategies" (RAS5R304)

Project Objectives
  To increase involvement of men in reproductive health programmes in support of achieving MDG and ICPD goals
Main Funding sources
  UNFPA
Project period
  January 2004 – December 2007
Activities
  The end-line assessment surveys conducted in the three pilot countries (Indonesia, Mongolia, and Myanmar) demonstrated that the project design and the BCC strategies developed were relevant in the light of the situations in the project sites and worked efficiently toward improved maternal health. In particular, a common effective factor identified in the three countries’ strategies in terms of communication strategy were the balanced communication approaches, such as mass approach vs. interpersonal approach, awareness-raising vs. emotion communication, which functioned well to bring about positive changes among targeted men.

Not only were the knowledge and attitudes of the target population improved with regard to SRH/R, but there was also a positive change among the women, as more women came to receive antenatal care (ANC) from trained health personnel and to deliver in the presence of a skilled birth attendant as a result of increased physical, mental, and financial support from their male partners.

Furthermore, men with more knowledge of maternal health supported the strengthening of emergency referral systems in their communities together with partnering health service providers nearby. Altogether these factors contributed to less maternal mortality and morbidity in the pilot sites.
e-news December 2007
Final Review for Male Involvement Regional Project


The number of women receiving ANC and accompanied by men increased in Indonesia

More men participated in decision making on RH in Mongolia
Timely referral for maternal emergencies increased in Myanmar







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