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Japanese Organization for International Cooperation in Family Planning
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Resource Mobilization & Campaign

Pika Pika >>Back to Campaign menu

Pika Pika

   The picture book Pika Pika, available in both Japanese and English, portrays each step in the process by which JOICFP and MCCOBA donate reconditioned bicycles to grassroots health volunteers in developing countries. Pika Pika, an abandoned bicycle and the main character of the story, pulls at the heartstrings of several sympathetic characters who cooperate to refurbish him and eventually send him to Africa. His role is to help a midwife in a village, where he finds his niche in life and eventually becomes a hero for his efforts.

Pika Pika is the result of the passion and curiosity of Seiichi Tabata, its acclaimed author. When hearing of the program, Tabata was deeply moved and wished to experience first-hand the effects of the program--to the point where he first proposed to travel together to Africa with the bicycles in their cargo crate! He accompanied JOICFP on a visit to Kenya, Tanzania, and Zambia, where he gathered impressions and the detailed data upon which this powerful story is based.

  Although Pika Pika is a picture book, its appeal extends to a wide audience as it addresses many important issues, such as recycling, volunteer activity, and the will and courage to live.We would like to introduce Pika Pika to people and organizations across the world, including local governments, libraries, educators, and PTAs. One copy of the English version is 2,310 Japanese yen , and if purchased directly through JOICFP, a portion of this is directly applied to the JOICFP/MCCOBA reconditioned bicycle fund.

Please contact us for more details and ordering information.

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