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Background & Issues
JOICFP founder Chojiro Kunii initiated the promotion of
“Humanistic Family Planning” internationally
in the 1970s. It was a people-centered approach that focused
on individual well-being. His philosophy and approach
stood in contrast to the then-popular top-down population
policy based on the “macro” perspective for
population issues. Kunii stressed the importance of keeping
the perspective on the individual and family, focusing
on improving health status with the ultimate goal of attaining
happiness for the people. This focus on the individual
was supported with a community-based movement for the
promotion of family planning carried forth by health services
providers and community health volunteers. It was promoted
not as a population control activity but as a preventive
movement for unwanted pregnancy and unsafe abortion. This
approach to the promotion of family planning has in later
years become the foundation of CoRH that
is promoted by JOICFP in improving reproductive health
of developing countries.
JOICFP Strategy & Goal
CoRH, an acronym for Community-operated
Reproductive Health, is JOICFP’s new reproductive
health (RH) philosophy that borrows from half a century
of Japanese maternal and child health and family planning
experiences. This innovative concept embodies the NGO’s
accumulated expertise in the promotion of RH in over 30
countries around the globe for over 35 years, and the
progressive philosophy of JOICFP Founder Chojiro Kunii.
CoRH incorporates a dual approach by
targeting both the individual and the community. Responding
to individual needs and desires is the foremost and most
crucial aspect in the promotion of RH. Likewise, working
with the community to raise awareness and create new social
norms that help form an enabling environment for the promotion
of reproductive health is central to CoRH. Mobilizing
community action for health, will lead to sustainability
of interventions.
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